10 WAYS TO $100

Did you know? On average, a participant raises $100 to further Louis D. Brown Peace Institute’s mission to serve as a center of healing, teaching and learning for families and communities dealing with murder, trauma, grief and loss. In just 10 days, you can be a Peace Champion!  Here’s how!

1. Make your $10 pledge first.
2. Ask your “significant other”.
3. Ask your boss.
4. Ask a co-worker.
5. Ask a friend.
6. Ask a neighbor.
7. Ask a relative.
8. Ask another friend.
9. Double your donation!
Ask your employer about a matching gift. It’s as simple as filling out a form and submitting it to Louis D. Brown Peace Institute.
10. Ask someone who has asked you to support a cause.

So many ways to ask! Here are 5 easy ways to get the word out there!
1. Ask by email.
2. Ask through Facebook.
3. Ask by phone.
4. Ask by mail.
5. Ask in person.

10 DAYS AND 10 WAYS TO $1000

DAY 1 Show your commitment! Start by making your own donation of $25, $50 or more. Set up your personal or team fundraising page.

DAY 2 Ask four family members for $25 each.

DAY 3 Ask a business you frequent to donate $25. Your dry cleaner, hair stylist, and regular coffee shop are great places to start. Bought a new car or refinanced your home? Those professionals often make charitable donations based on their customers’ requests. You just need to ask!

DAY 4 Ask ten co-workers to sponsor you for $20 each. Does your company offer a matching gift program? If so, this is a great way to double your co-workers impact!

DAY 5 Ask your boss for a company contribution of $100.

DAY 6 Ask five people you know from your extracurricular sports team, your child’s school, or your place of worship to donate $20 each.

DAY 7 Ask ten friends to donate $20 each. Send emails and ask for support and give your friends a safe and secure way to make a credit card donation to your fundraising efforts.

DAY 8 Turn it around! Ask someone who has asked you to support their cause to support you for $25.

DAY 9 Ask your company about a matching gift.

DAY 10 Use Facebook. Once you get the word out you are participating in the Mother's Day Walk for Peace, you will be surprised at those individuals who will support you—a high school friend, a college roommate, a former co-worker, or one of your child’s former coaches or babysitters. People want to support you—they just need to be asked!  

Sample fundraising letter

Dear Friends,
The Louis D. Brown Peace Institute was founded in 1993 by Tina Chery after her 15-year-old son, Louis, was shot and killed on his way to a “Teens Against Youth Violence” meeting in Dorchester. The Peace Institute develops curriculum to educate young people about the importance of peace and provides crisis management and counseling to families who have been impacted by violence.

Every year, thousands of people from across the state join Tina and gather to participate in the annual Mother’s Day Walk for Peace. Among those walking are elected officials, law enforcement professionals, neighbors, clergy, advocates and parents and friends of people who have been killed in this violence.

Whether your concerns are domestic violence, the recent school shooting in Newtown, Connecticut or the tragic consequences of the recent Marathon Day bombing, the problem of violence in our world is a sad reality. I know I have struggled with what I can do to make a difference and how to raise children who are aware, but not frightened, of these tough issues. For our family, it is the overarching message of the value and importance of peace that we want our children to understand.

This year, our family is going to take part in the 2019 Mother's Day Walk for Peace, which will be held on Sunday, May 12. Should you wish to join us, the walk takes place between
 8:00 am - 12:00 pm, still allowing time for you to still go out to brunch yourself or to make plans with your family.

While one of the goals of the walk is to raise money for the Louis D. Brown Peace Institute– the larger goal is to raise awareness of the problem of violence in these neighborhoods just miles from our own.

I hope some of you will join us on May 12 or make a pledge to support our family's team. I’m looking forward to it being both a powerful and rewarding part of my Mother’s Day. Checks can be made payable to the Louis D. Brown Peace Institute or you can donate at



Dear Editor,
I’m never sure how to spend Mother’s Day. I enjoy the breakfasts and cards but want to carve out some that reflects who I am beyond the roles that I play.

I learned recently that the original Mother's Day was inspired by a woman named Julia Ward Howe who was horrified by the carnage of the Civil War. In 1870, she made an impassioned "appeal to womanhood" to rise against war. It was due to her efforts that in 1873, women in 18 cities in America held a Mother's Day for Peace gathering.

Recent events like what happened at Sandy Hook and on Marathon Monday have left me feeling both saddened and outraged. This year, for the first time, I plan on participating in the annual Mother's Day Walk for Peace in Dorchester.
Created in 1996 by parents grieving the death of their son, the Mother’s Day Walk for Peace began as an opportunity for families, whose children had been killed, to gather and support one another.
Today, this annual walk draws people from all over Greater Boston who are fed up with this violence and want to show their support for families and send the strong message that violence in any neighborhood is unacceptable. The Walk benefits the Louis D. Brown Peace Institute which was established in 1994 by Tina Chery, whose 15-year-old son was killed on his way to a “teens against violence” meeting. The Louis D. Brown Peace Institute has been a healing center and a training and education resource in Boston for 25 years. Often the first place to which families in crisis are directed, the Peace Instituteworks with families through grief, loss and trauma. In addition, the Peace Institute works with police, hospitals, the courts, and government systems to improve services for families in crisis and with children in the Boston Public Schools.

This year, I’ve asked my family to participate with me in the Mother’s Day Walk for Peace, which I expect will be powerful. The food and cards I’ll enjoy afterwards will seem all the more
Your Name


Take your congregation to the streets.  Over the years, churches have showed up in huge numbers for the Mother’s Day Walk for Peace! Some congregations chose to “do church” out at the walk that day, others have joined with sister churches in Boston and others have moved up service to late morning. The walk begins early in the morning, so many people leave in time to attend services.  Whether you are joining us in person or finding creative ways to support “in spirit,” spread the word in your community about your commitment to Peace!

1. Start a walking team

  • Select a team captain and set a fundraising goal

  • Send a group from your church out to the walk.

  • Reach out to local papers and let them know you are participating.

 Can’t walk? No problem! Here’s how to get involved “in spirit:”

2. Share information about the walk and ways to participate with your congregation

  • Give out postcards or hang posters! Print materials from:

  • Take some time during the service on Mother’s Day to recognize and celebrate them, perhaps with a prayer, an announcement, or a mention in the order of service.

  • Send out an email describing the walk and the mission of the Peace Institute! Find inspiration and information at

  • Be social, share your enthusiasm about the Mother’s Day Walk on Twitter and Facebook!, #mothersdaywalk4peace

  • Change your Facebook profile photo or banner to the logo image.

3. Make a second Peace offering on Mother’s Day
Your church’s contributions can go a long way to supporting the ministry of the Peace Institute.

4. Conduct a “virtual walk”
Even if you can’t join us in person, you can fundraise via a “virtual walk” or some creative activity that your church can think of. Set a fundraising goal and ask your congregation to help meet the goal.

5. Read the Peace Pledge on Mother’s Day
Pledge for PEACE
I will treat others the way I want to be treated.
I will respect the diversity of all people.
I will use peaceful words.
I will have a positive attitude.
I will show LOVE.
I will practice UNITY.
I will have FAITH, HOPE, and COURAGE.
I believe PEACE is POSSIBLE   
*You and your family can take this pledge and keep it in a prominent location as a reminder that peace is possible. You can use it in vigils, memorial service or other community activities.

6. Offer sermons on the Principles of Peace
The Principles of Peace can be powerful components of worship. Consider a sermon on one of them, or even a series on all seven! The Principles are: LOVE * UNITY * FAITH * HOPE * COURAGE * JUSTICE * FORGIVENESS

7. Sponsor a team
There are many teams seeking contributions to support their Mother’s Day Walk participation! Find teams to sponsor on