Your sponsorship helps sustain the Mother’s Day Peace Walk, a 30-year Boston tradition that supports families and survivors of homicide victims. Through our partnerships, brands have driven meaningful community impact while elevating their visibility and purpose-driven presence. Strategic Benefits:
Brand Visibility & Awareness Prominent logo placement on event materials, website, t-shirts, signage, and media coverage.
Digital & Print Media Exposure Inclusion in press releases, newsletters, targeted social media campaigns, and partner features.
Product Placement & Sampling On-site or virtual opportunities to distribute branded merchandise, samples, or materials.
Thought Leadership & Mission Alignment Opportunities to co-host panels, share messaging, or highlight your values through branded content.
Consumer & Community Engagement Interactive brand presence at the event, with activations that invite direct audience participation.
Employee Involvement & Volunteer Engagement Team-building through walk participation, custom t-shirts, and curated employee volunteer activities.
Social Impact & CSR Recognition Measurable community impact stories to share in annual reports or CSR communications.
Since its founding in 1996, the Mother’s Day Walk for Peace has hosted over 500,000 families in the spirit of healing and community. This May, thousands of families from across our state and region will walk together to honor loved ones impacted by homicide and to support the programs of the Louis D. Brown Peace Institute.
The Boston-Manchester Market Area is the 9th largest media market in the United States, with a TV Household population of 2.4M, and an average and median income of $70K. --Source: Nielsen Media
Choose a level that aligns with your brand’s values and desired impact. Each tier offers unique opportunities for visibility and engagement in a movement that’s 30 Years Strong.
Sponsorship & Branding Levels
PeaceBuilder $50K
Exclusive 2026 Lunch & Learn or keynote presentation with Chaplain Clementina Chéry at your location or event
Private tour of the Louis D. Brown Peace Institute for up to 25 guests, including staff Meet & Greet and interactive art workshop
Logo featured on all mile markers and Walk banners
60-second promotional video shared via social media, email campaigns, and broadcast on the event’s field screen
Walk registration for up to 20 participants, with custom-branded team t-shirts
Premium logo placement on t-shirts, press releases, media advisories, websites; emails, and social media (reach: 20,000+)
Branded product placement or sampling opportunity at the Walk
Interactive on-site activation (e.g., sponsor booth or engagement zone)
Post-event impact report and digital CSR toolkit
Verbal recognition during Kickoff Ceremony
Special mention in Annual Gratitude Report
Champion for Peace $25K
Private tour of the Louis D. Brown Peace Institute for up to 10 guests, including staff Meet & Greet and guided art workshop
Logo displayed on one mile marker and Walk banners
30-second sponsor video featured in social media and email promotions
Walk registration for up to 15 participants, with optional branded t-shirts
Featured logo on Walk t-shirts, banner, Mother’s Day Peace Walk and Louis D. Brown Peace Institute websites, and promotional media
(press, email, social media reach: 20,000+)
On-site product sampling or branded item distribution
Option to host an interactive event booth
Verbal recognition during Opening Ceremony
Special mention in Annual Gratitude Report
Peace Advocate $15K
Walk registration for up to 10 participants
Logo featured on Walk banners and one mile marker
Logo included in press releases, social media, email communications (reach: 20,000+)
Clickable logo on Mother’s Day Peace Walk and Louis D. Brown Peace Institute websites
Verbal recognition during Opening Ceremony
Opportunity to distribute branded materials or samples
Special mention in Annual Gratitude Report
Peace Supporter $10K
Logo included in press releases, social media, and email communications (reach: 20,000+)
Clickable logo on Mother’s Day Peace Walk and Louis D. Brown Peace Institute websites
Logo on Walk banners
Verbal recognition during Kickoff Ceremony
Special mention in Annual Gratitude Report
Peace Player $5K
Clickable logo on 2026 Mother’s Day Peace Walk website
Logo on Walk banners
Verbal recognition during Kickoff Ceremony
Special mention in Annual Gratitude Report
Closing Rally Sponsor
Your brand will be front-and-center during our Closing Rally, a high-energy celebration
with music, food, and commemorative keepsakes. Contact us to learn more about this
unique sponsorship opportunity.