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30th Annual Mother's Day Peace Walk

May 10, 2026



 


























Sponsorship Opportunities

Your sponsorship helps sustain the Mother’s Day Peace Walk, a 30-year Boston tradition that supports families and survivors of homicide victims. Through our partnerships, brands have driven meaningful community impact while elevating their visibility and purpose-driven presence.
 
Strategic Benefits:
 
  • Brand Visibility & Awareness
    Prominent logo placement on event materials, website, t-shirts, signage, and media coverage.
  • Digital & Print Media Exposure
    Inclusion in press releases, newsletters, targeted social media campaigns, and partner features.
  • Product Placement & Sampling
    On-site or virtual opportunities to distribute branded merchandise, samples, or materials.
  • Thought Leadership & Mission Alignment 
    Opportunities to co-host panels, share messaging, or highlight your values through branded content.
  • Consumer & Community Engagement
    Interactive brand presence at the event, with activations that invite direct audience participation.
  • Employee Involvement & Volunteer Engagement
    Team-building through walk participation, custom t-shirts, and curated employee volunteer activities.
  • Social Impact & CSR Recognition
    Measurable community impact stories to share in annual reports or CSR communications.

     

Since its founding in 1996, the Mother’s Day Walk for Peace has hosted over 500,000 families in the spirit of healing and community. This May, thousands of families from across our state and region will walk together to honor loved ones impacted by homicide and to support the programs of the Louis D. Brown Peace Institute.





The Boston-Manchester Market Area is the 9th largest media market in the United States, with a TV Household population of 2.4M, and an average and median income of $70K.  --Source: Nielsen Media

Choose a level that aligns with your brand’s values and desired impact. Each tier offers unique opportunities for visibility and engagement in a movement that’s 30 Years Strong.


Sponsorship & Branding Levels

PeaceBuilder $50K
  • Exclusive 2026 Lunch & Learn or keynote presentation with Chaplain Clementina Chéry at your location or event
  • Private tour of the Louis D. Brown Peace Institute for up to 25 guests, including staff Meet & Greet and interactive art workshop
  • Logo featured on all mile markers and Walk banners
  • 60-second promotional video shared via social media, email campaigns, and broadcast on the event’s field screen
  • Walk registration for up to 20 participants, with custom-branded team t-shirts
  • Premium logo placement on t-shirts, press releases, media advisories, websites; emails, and social media (reach: 20,000+)
  • Branded product placement or sampling opportunity at the Walk 
  • Interactive on-site activation (e.g., sponsor booth or engagement zone) 
  • Post-event impact report and digital CSR toolkit 
  • Verbal recognition during Kickoff Ceremony 
  • Special mention in Annual Gratitude Report
     

Champion for Peace $25K
  • Private tour of the Louis D. Brown Peace Institute for up to 10 guests, including staff Meet & Greet and guided art workshop
  • Logo displayed on one mile marker and Walk banners
  • 30-second sponsor video featured in social media and email promotions 
  • Walk registration for up to 15 participants, with optional branded t-shirts 
  • Featured logo on Walk t-shirts, banner, Mother’s Day Peace Walk and Louis D. Brown Peace Institute websites, and promotional media
    (press, email, social media reach: 20,000+)
  • On-site product sampling or branded item distribution 
  • Option to host an interactive event booth 
  • Verbal recognition during Opening Ceremony 
  • Special mention in Annual Gratitude Report
     

Peace Advocate $15K
  • Walk registration for up to 10 participants
  • Logo featured on Walk banners and one mile marker 
  • Logo included in press releases, social media, email communications (reach: 20,000+)
  • Clickable logo on Mother’s Day Peace Walk and Louis D. Brown Peace Institute websites 
  • Verbal recognition during Opening Ceremony 
  • Opportunity to distribute branded materials or samples
  • Special mention in Annual Gratitude Report
     

Peace Supporter $10K
  • Logo included in press releases, social media, and email communications (reach: 20,000+)
  • Clickable logo on Mother’s Day Peace Walk and Louis D. Brown Peace Institute websites
  • Logo on Walk banners 
  • Verbal recognition during Kickoff Ceremony 
  • Special mention in Annual Gratitude Report
     

Peace Player $5K
  • Clickable logo on 2026 Mother’s Day Peace Walk website
  • Logo on Walk banners 
  • Verbal recognition during Kickoff Ceremony
  • Special mention in Annual Gratitude Report 
     

Closing Rally Sponsor
  • Your brand will be front-and-center during our Closing Rally, a high-energy celebration
    with music, food, and commemorative keepsakes. Contact us to learn more about this
    unique sponsorship opportunity.
     

Explore the benefits of a MDW4P sponsorship here.


Questions? Contact Sponsorships@LDBpeaceinstitute.org.


Thank you to our 2025 sponsors!